by Rowena Howie November 13, 2017
I like to shop for something special and a little bit different. I want well made clothing that fits and flatters. I don’t want it to gape, or strain or garments to inadvertently body shame me for not being stick thin.
I like vintage inspired clothing because it channels the feminine tailoring of the forties, feminine silhouettes of the fifties and elegant designs of the thirties but all clothing is new not second hand. There's new arrivals every month so it's worth regularly visiting back (or sign up to the mailing list). Whether you need an outfit to attend a summer wedding or a glamorous frock for a NYE party, visit our independent shop in central London.
We are all different shapes and sizes and for a small independent shop I try to be as inclusive as possible. The core sizes stocked are 8-14 but the broader range includes 6-22. Shoe sizes include up to size 9 where possible.
It makes all the difference when sales staff are genuinely interested and know what they are talking about though at the same time not too intrusive or pushy. They should be polite, friendly not snobby and capable of offering useful recommendations not just trying to flog me anything.
So that’s how I recruit my staff, that’s how we decide our stock and these common frustrations are what motivates us to do better. We are all passionate about what we do and as we get to know our customers over time we take great delight in enticing you with new arrivals we know you will love.
Lover of beautiful things and amazing people. Explorer and Entrepreneur. This is my independent shop, whether you visit our London boutique or browse our online offering it is my vision that our wonderful team is working hard to bring to life.
by Rowena Howie Sep 09, 2021
by Rowena Howie Jul 11, 2021
by Rowena Howie Jun 19, 2021