Are you utterly frustrated with the High Street? Shopping for clothes has never made me so depressed!
Badly constructed. Poor fabric choices. Designs that I’m not sure would flatter anyone. The problem is that everything is mass produced as cheaply possible.
This was one of the main motivations behind opening my shop, The Revival Retro Boutique.
The chain stores I had frequented in the past no longer seemed to hold any appeal. I didn’t seem to fit in anywhere and the clothes didn’t seem to fit my curvy figure. I knew I wasn’t alone so I set about creating the kind of store where I would like to shop.
Fortunately, lots of women agreed and since 2009 we've helped lots of women enjoy a better shopping experience. There been lot's of smiles, excitement and joyful stories over the years.
I'm not interested in trends. There I said it! I’m not fashionable but I do believe I have a good sense of style and I love it when women find their groove and own their own individual style.
I like “classic” and “elegant”, I’m inspired by the sophistication and glamour of old hollywood starlets such as Marlene Dietrich, Kathrine Hepburn, Bette Davis and others. In that sense I am inspired by vintage, however, I don’t want to live in the past and I don’t like smelly old moth balled shops crammed full of second hand clothing. Everything we sell in our boutique is new and available off the peg in a range of sizes.
I like to shop for something special and a little bit different. I want well made clothing that fits and flatters. I don’t want it to gape, or strain or garments to inadvertently body shame me for not being stick thin.
I like vintage inspired clothing because it channels the feminine tailoring of the forties, feminine silhouettes of the fifties and elegant designs of the thirties but all clothing is new not second hand. There's new arrivals every month so it's worth regularly visiting back (or sign up to the mailing list). Whether you need an outfit to attend a summer wedding or a glamorous frock for a NYE party, visit our independent shop in central London.
We are all different shapes and sizes and for a small independent shop I try to be as inclusive as possible. The core sizes stocked are 8-14 but the broader range includes 6-22. Shoe sizes include up to size 9 where possible.
It makes all the difference when sales staff are genuinely interested and know what they are talking about though at the same time not too intrusive or pushy. They should be polite, friendly not snobby and capable of offering useful recommendations not just trying to flog me anything.
So that’s how I recruit my staff, that’s how we decide our stock and these common frustrations are what motivates us to do better. We are all passionate about what we do and as we get to know our customers over time we take great delight in enticing you with new arrivals we know you will love.
I highly recommend coming to visit our shop in central London, it's far more satisfying than surfing on the sofa (we promise!). If that’s not possible though, almost everything is here on the website so browse and buy at your leisure.
Looking for clothing? Click here
Finishing touches? This link
If you have any questions you can call on us during shop hours 11-7 Mon-Sat
0207 636 8922
30 Windmill Street, London, W1T 2JL.
Goodge Street and Tottenham Court Road stations are both 5 minutes away.
Like what you hear? Why not receive our email newsletter. It’s myself, or my colleague Sarah, that writes these and we normally send out once or twice a month.
Posted by
Rowena Howie
Lover of beautiful things and amazing people. Explorer and Entrepreneur. This is my independent shop, whether you visit our London boutique or browse our online offering it is my vision that our wonderful team is working hard to bring to life.
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