Insight & Inspiration

The very first dress designed by us, and it's a perfect shirtwaister if we may say so ourselves!  It has proved very popular thanks to its versatility.  We have seen it styled to be worn everywhere from work to weddings!

Currently available in burgundy or black with brown buttons which match our tan Berkeley belt wonderfully!

View more of our Own Range here.

Detailed Description

A shirtwaister style dress sounds like a simple enough thing to design... but rest assured that it really isn't!

In our London boutique we spent hours and hours perfecting and tweaking this design. We wanted a dress with sleeves, but that didn't feel like there was too much fabric. It also needed to have plenty of movement, room for an ample bust but also not swamp those less blessed in that area. (Check out the gorgeous seaming under the bust as a result of that!)

We also wanted it to be a classic knee length, machine washable, and to have pockets. And what pockets. These are the pockets taken from our Handy Pocket Skirt and our Culottes- and to put your hand in one is to instantly fall in love. They are very deep, and wide enough to accommodate a big smartphone. 

The fabric has a soft suede-like sheen, and the tan coloured buttons provide the perfect point of detail to help break up the black.  They match our tan Berkeley belt wonderfully!

We think it's an instant best seller- and hope you enjoy wearing it!

Designed by us in Fitzrovia, made in London.

Cool machine wash.

Read a blog from Mary here, a blog from Sarah here, and a blog from Charlotte here about our Fitzroy Dress.

Size & Fit Expertise

This dress is not designed to be a snug fit. If you're in between two sizes, please order the larger of the two. Designed for an ample bust. If you're unsure, please pop us an email at

Delivery & Returns


COVID-19 TEMPORARY INTERRUPTION OF SERVICES. We are currently dispatching Monday-Friday. Please be aware there could be a delay to your delivery due to the higher demand Royal Mail are currently dealing with. Any questions email

FREE UK DELIVERY on orders over £100. Royal Mail delivery within 10 working days.

If you would like your item sooner please note our same day despatch deadline is 2pm and select your preferred service accordingly. We offer both DHL and Royal Mail services. 

FREE N. AMERICAN DELIVERY on orders over £300. DHL delivery within 5 working days.

INTERNATIONAL DELIVERY Choose your preferred service from the list available:

  • Royal Mail: Europe 3-5 working days, rest of world 5-7 working days
  • DHL: Delivery available by the end of the next working day to most major cities worldwide
  • N.B. Working days are set by Royal Mail in the UK and the local Mail provider in your area

All orders will require a signature upon delivery.

Orders are despatched from our London shop. Please note our cut-off for same day despatch, via any service, is 2pm. If you have any queries call us during shop opening hours 11am - 7pm Monday to Saturday +44 207 636 8922.

14 DAY REFUND OR EXCHANGE check our full Terms and Conditions 


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