Vintage Clothing - Searching for 1920s, 1930s and 1940s

by Rowena Howie November 12, 2015

Searching for Glamorous vintage clothing or shoes is harder than you might think.
In recent years, the term vintage clothing has come to have such a broad application! For someone born in 2001, even the eighties and nineties are seen as ‘vintage’, whereas to our readers it might simply be their youth.
For us here at Revival, 80s and 90s clothing is merely ‘second-hand clothing’ or what you might find at a charity shop. Now, it’s rare to find a piece of 1940s clothing or a beautiful 1920s dress down your local charity shop. Even the ‘vintage shops’ rarely seem to have what we would consider true vintage clothing. They too seem to be more of a glorified jumble sale than a treasure chest of rarities and one of a kind pieces.

Vintage Clothing Shop Revival Retro

There are a few notable exceptions, excellent vintage specialists such as Circa Vintage or the Vintage Emporium and Hope and Harlequin in Brighton are some of our favourites. Often, though, our favourite finds at our favourite vintage clothing stores, put such rarities at a price beyond what we can afford or beyond what we would consider damaging - by actually wearing and enjoying them. Nowadays, original vintage clothing that we consider a valuable find are usually more of an antique or spectacle to behold rather than a piece of clothing that we would be willing to spoil with repeated wash and wear.
And so our enjoyment of vintage clothing turned to new clothing made in the 1920s, 1930s and 1940s fashion. As our finds became such rare occurrences and in order to preserve those beautiful antiques, we choose instead to wear new retro clothing inspired by our favourite bygone eras.
Besides what’s the point of wearing something unless you can be comfortable in it and enjoy it. I’d hate to stand statuesque at the side of the room lest my vintage dress accidentally rips at a fragile shoulder seam. Part of my style is presenting myself as confident and comfortable, outgoing and stylish, I can’t be that when I’m being overly cautious and careful.
So if, like me, you enjoy vintage clothing but can’t find what you’re looking for, or have found it but can’t / won’t wear it, then we recommend having a look at our extensive selection of Vintage Clothing offered at Revival Retro. What is revival clothing? It’s a revival of classic and iconic retro fashion that is new, never worn and available in a range of sizes. You can wash it and wear it to your heart’s delight and you can easily shop for it in our Vintage store in central London or on our website.

Rowena Howie


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