Vintage Style Dresses to Fit a Fuller Bust

This summer Revival Retro launches a stunning new vintage style dress. A dress is designed to fit a fuller bust and flatter curvy shapes.

Revival Retro Dress Piccadilly Floral

At our London boutique we sell many high quality vintage style brands but amongst our offering we realised there was not enough clothing designed to fit and flatter a fuller bust.

That's why owner, Rowena, set about fixing that problem by designing and making a range of clothing for women with bigger boobs. 

Our independent womenswear shop is a favoured destination by curvy women. Located just north of Oxford Street it's easy to combine with a visit to the Revival Retro Boutique with a trip to Bravissimo on Margaret street for some new bra shopping, we know that many of our customers do this.

London Designer Revival Retro Dress
Model Sam Elson @blossomandbuttercups. Photographer, Rachel Sherlock.

London is such a fantastic city, we love roaming the streets, being tourists in our own town. So much art, architecture, culture and history. Our heritage is important and we have so much talent and creativity here that we draw upon in the clothing we make.

For the launch of the Piccadilly dress we decided to release it in a stunning archive vintage print by Liberty of London. Liberty's is respected department store and has a wonderful story surrounding it's print development through the 19th and 20th centuries. Nowadays it innovates through it's fabric development, harnessing eco friendly dying processes and ensuring top quality while refining more sustainable sourcing and production.

If you're in London it's easy to combine visits to Revival Retro, Bravissimo and Liberty's as they are all within a short walk of each other.

Revival Retro Dress Piccadilly


The inspiration for this dress came from a 1940s pattern illustration that we saw posted on Instagram. From this we worked from scratch to develop our stunning evening dress The Ritz Gown. "Ritz" is an amazing dress for a special occasion but as soon as we made the full length version we saw that this design was going to make a fantastic everyday dress if we made it in a floaty fabric finishing just below the knee.

The Piccadilly Dress shares the same beautiful bodice detailing and stunning neckline, but is combined with an eminently wearable below the knee length skirt with a slightly more A-line kick to it. Of course, an everyday dress has to have pockets and these are concealed in the side seam.

Here's how Sam @blossomand buttercups described this dress in our Instagram collaboration:
"There are some dresses that just float on your skin - they're so soft that when you touch them it feels like pure femininity cascading through your fingers. This dress is the epitome of that description. She's called the Piccadilly dress from @revivalretro and she is truly a vintage inspired summer dream.

Liberty of London are famous for their Tana Lawn cotton which is a great fabric for blouses but we wanted this particular dress to feel more floaty. We commissioned a special order for their Bell Flower design to be printed on a soft viscose which has a beautiful handle and drape just right for what we envisaged this vintage style everyday dress to be. The light and delicate material means the skirt billows beautifully as you walk and twirl. We also lined it for modesty. 

Featuring green, yellow, pink and chestnut shades on a light background the Bell Flower Liberty floral is a breeze to accessorise! Throw on an Emmy cardigan for when it's cool to keep the timeless feel. 


Revival Retro London Designer Rowena Howie


Owner of Revival Retro and designer Rowena Howie conceived this dress to feature a nipped in waist, shoulder yokes and gathering under the bust, all details that will flatter a fuller bust.

As always, the right underwear is crucial to the well dressed woman: Bravissimo had fitted Rowena in the Bravissimo Stella Bra in 30H, she wears the Piccadilly Dress in size 12 and knows other customers who wear a 34D cup and a 32J cup that also wear the UK 12 dress size.

The elegant capped sleeves balance out the bodice and truly compliment the feminine shape, while a handy side zip ensures you don't need any help getting in and out of the dress! We really hope that we have thought of everything to make this a truly enjoyable everyday dress (did we mention it's machine washable!).


shop clothing for a fuller bust


Our womenswear boutique is in central London, we design in house and we make our garments locally. This dress was manufactured in east London and we have close contact with the factory. We take a considered approach to what and how we produce doing all we can to achieve our aim of creating good quality clothes that will last. We hope this dress will be one that you will pull out of your wardrobe again and again, providing years of enjoyment.


As a favourite style we anticipate releasing this dress in new and different colours so check back each season for new editions. The Autumn 2020 will be this navy rayon which our customer Lynne models for us here. Top tip: the solid colour rayon dress has the additional bonus of being cheaper than the Liberty print.


Revival Retro Dress Piccadilly Navy




 High quality vintage style dresses 


Liberty print womens dress

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