The company is independently owned by Rowena Howie. You will find me at all kinds of swing dance classes and retro events around London. I’ll be the one mucking about on the dance floor, often not getting it right but having lots of fun in the process. I also like fabulous parties, swinging from the chandeliers and dressing up.
Revival started because I became frustrated after several unsuccessful attempts to order swing shoes over the internet. It’s so important to find shoes that fit and are comfortable. So, I took matters into my own hands! Aris Allen swing dance shoes became available in London to try before you buy.
Another qualm was how to find a stunning retro outfit that looks great, has a definite 30s/40s style, but won’t fall apart when you wear it or try to clean it? Why is all gorgeous vintage clothing too small for me? How do you avoid yet another unsuccessful foray into moth-balled cupboards at the back of smelly second-hand shops, sifting through endless eighties sequined jumpsuits labelled as ‘vintage’?
If you share any of these frustrations then get ready, because Revival just became your new best friend!
Revival is a stockist of Stop Staring, Re-Mix Vintage Footwear, Tara Starlet, Vecona Vintage, Aris Allen and many more specialist suppliers.
Design for Revival Retro is by robinhowie.co.uk You can read more about the work and the story behind this in an August 2011 Interview with GrafikMag.
Photography for Revival Retro is by tory-smith.com